To a Rockstar, Image is Everything...
Rockstar Puppy was born in 2009 as a home based dog clothing and accessories business and quickly expanded into custom dog houses when Jersey Shore's "Jwoww" noticed their brand and asked if they could build a custom dog house for her. Rockstar Puppy is always up for a creative challenge! Ultimately, this dog house was featured in People Pets magazine and promoted via "Jwoww"'s social media. The phone started to ring and the celebrity orders for dog houses started to flood in.
The celebrity client list for custom dog houses, furniture and accessories includes, but is not limited to, Barbra Streisand, Carol Alt, Jimmy Fallon, Petra Ecclestone (Formula 1 Racing heiress), Rapper 2 Chainz, Demi Lovato and Harry Connick Jr. Jessica's team of professional interior designers, architectural draftsman, 3d artist and builders create and ensure that each custom dog house and piece of dog furniture are made with meticulous attention to detail resulting in heirloom quality pieces that are designed to capture the personality of the pet and the owner.
Parts and pieces are individually painted. Lasers are used to precision cut small parts and pieces. Exteriors are made with the most aesthetically pleasing yet weather appropriate materials. The client is involved through the entire design and build process as if they were building their own home. This is truly a "custom" built house for a member of their family. Rockstar Puppy Dog Houses demand fees upward of $75,000+ targeting the affluent market.
For example, Petra Ecclestone requested two custom-built doghouse replicas of her residence, the Spelling Manor. A piece of limestone from the mansion was used to find a near exact match for constructing the doghouses. The design features a synthetic slate roof, bulletproof windows, and a heating/air conditioning unit with specialty wiring that allows the lights and temperature to be controlled with an iPad.
Although these Rockstar Puppy dog homes have been featured in the iconic Neiman Marcus Fantasy Gifts catalog (Holiday 2019), New York Times, People Pets, Metropolitan Magazine and Unique Homes Magazine to name a few, and their products have made appearances in movies and television, their best publicity is word of mouth among celebrities and their exclusive client base. Jessica Clark is the founder and owner of Rockstar Puppy and is currently in talks to develop a reality TV show based on her wild and wacky experiences with over-the-top clients.